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The following scale asks questions relating to your values. Please indicate whether you agree or disagree with the below questions. There are no right or wrong answers.

It makes me feel really good to be able to help others
Strongly Disagree   1   2   3   4   5   6   7Strongly Agree

I like to take a lot of risks in my life
Strongly Disagree   1   2   3   4   5   6   7Strongly Agree

I generally prefer to stand out from the crowd
Strongly Disagree   1   2   3   4   5   6   7Strongly Agree

It is important to me that others know about my accomplishments
Strongly Disagree   1   2   3   4   5   6   7Strongly Agree

I enjoy extreme sporting
Strongly Disagree   1   2   3   4   5   6   7Strongly Agree

I generally don't feel that it is my job to help others succeed
Strongly Disagree   1   2   3   4   5   6   7Strongly Agree

Creativity is one of the most important aspects of my life
Strongly Disagree   1   2   3   4   5   6   7Strongly Agree

I honor the customs and rituals of my culture
Strongly Disagree   1   2   3   4   5   6   7Strongly Agree

I generally prefer to stay in my "comfort zone"
Strongly Disagree   1   2   3   4   5   6   7Strongly Agree

My possessions are symbols of my success in life
Strongly Disagree   1   2   3   4   5   6   7Strongly Agree

I practice many of the same traditions that older generations have passed down to me
Strongly Disagree   1   2   3   4   5   6   7Strongly Agree

The products I buy are an expression of my individuality
Strongly Disagree   1   2   3   4   5   6   7Strongly Agree

Each person has a responsibility to help others who are in need
Strongly Disagree   1   2   3   4   5   6   7Strongly Agree

I would consider myself devout to my spiritual or religious beliefs
Strongly Disagree   1   2   3   4   5   6   7Strongly Agree

I believe that it is important to attain power through financial success
Strongly Disagree   1   2   3   4   5   6   7Strongly Agree

It is important to donate to charitable causes when possible
Strongly Disagree   1   2   3   4   5   6   7Strongly Agree

Generally, the most important thing in life is to have fun
Strongly Disagree   1   2   3   4   5   6   7Strongly Agree

I generally prefer to "live for today"
Strongly Disagree   1   2   3   4   5   6   7Strongly Agree

I tend to buy products from the same brand
Strongly Disagree   1   2   3   4   5   6   7Strongly Agree

I hope to continue the traditions that I learned from my parents
Strongly Disagree   1   2   3   4   5   6   7Strongly Agree

I feel the U.S. should help people in need around the globe
Strongly Disagree   1   2   3   4   5   6   7Strongly Agree

Material success is very important to me
Strongly Disagree   1   2   3   4   5   6   7Strongly Agree

I am uncomfortable with too much change in my life
Strongly Disagree   1   2   3   4   5   6   7Strongly Agree

Making my own life decisions is of utmost importance to me, even if I make mistakes
Strongly Disagree   1   2   3   4   5   6   7Strongly Agree

I generally only purchase products from brands that I trust
Strongly Disagree   1   2   3   4   5   6   7Strongly Agree

It is very important to me to feel safe in my life
Strongly Disagree   1   2   3   4   5   6   7Strongly Agree

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