Category Archives: Consumer Behavior News

What do personality traits tell us about consumer behavior?

This is a guest blog entry by Kyle Thomas, V.P. of Research at TipTap Lab and Ph.D. candidate, Psychology at Harvard University. While researchers can determine, quite easily, consumer behaviors from self-report data, it is almost impossible to get reliable data on why they … Continue reading

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Do Our Values Predict What We Buy?

Every day more and more people are trying to understand the relationship between money and happiness. Lately I have been thinking about, what seems like, a simple question: do our values predict what we buy? Allen and Ng (see citation below) proposed … Continue reading

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If You’re Happy and You Know It, Check Your Text

I have been asking people to tell me about their happiness since 2003. It is a fun topic to talk about; sometimes I find that people don’t often think much about their own well-being. However, there was one question that … Continue reading

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The Devil Wears Prada: Is That Why She Is so Unhappy?

Have you ever seen “The Devil Wears Prada”? I can’t comment on the cinematic greatness of the film, but there is something fascinating in the experience of watching the movie. If you haven’t seen it, check out this movie clip, and … Continue reading

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Spoiler Alert — Vanity Sizing: How what you don’t, err, didn’t know is making you happy

I can say without hesitation (but with considerable vanity) that I wear the same size clothes now as I did 20 years ago. I’ve always fit quite well into jeans with a 31” waist. It was that way in college … Continue reading

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What drives us to get our bling on

According to the urban dictionary, the term bling came in to the modern vocabulary in the 1990s, possibly imported from Jamaica by American rappers, and meant to indicate either the imagined play of light bouncing off shiny jewelry, or the sound … Continue reading

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If everyone is winning, how come we all lose so much? The perils of hot stock tips

I have a friend — we’ll call her Ai — who has made some disastrous investment decisions. You see, Ai worked for a long time in the high tech sector, where Ai was exposed to a large number of tech … Continue reading

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The self-enhancement bias: Or, how I ended up with the Slap Chop

Recently, a friend of mine was asked how tall he was. He quickly replied, Do you mean in person or online? He was joking of course, but the joke is funny because we all know that people tend to, well… … Continue reading

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Sunshine on my portfolio makes me happy

There are armies of very smart, very well educated, numbers- and facts-focused people on Wall Street and in other stock exchanges around the globe. The sharpest minds from the best schools compete at the highest levels for any advantage at … Continue reading

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How to Budget so that Your Emotions do not Affect your Financial Stability.

In the current economic climate, it is perhaps more imperative than ever to be able to learn how to manage money. Pensions may not exist by the retirement age for most young people today as a direct result of this … Continue reading

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