Monthly Archives: January 2014

What do personality traits tell us about consumer behavior?

This is a guest blog entry by Kyle Thomas, V.P. of Research at TipTap Lab and Ph.D. candidate, Psychology at Harvard University. While researchers can determine, quite easily, consumer behaviors from self-report data, it is almost impossible to get reliable data on why they … Continue reading

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Do Our Values Predict What We Buy?

Every day more and more people are trying to understand the relationship between money and happiness. Lately I have been thinking about, what seems like, a simple question: do our values predict what we buy? Allen and Ng (see citation below) proposed … Continue reading

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