Monthly Archives: April 2012

Older Really Is Wiser

Late-night TV advertisements often paint a picture of older adults as terminally bewildered. The advertisements depict seniors trying to make sense of their health care options, insurance plans, retirements accounts, etc. – and failing miserably. These TV seniors are invariably … Continue reading

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How much does happiness cost? Not much when you spend it on others.

  A few weeks ago, while in a foul mood, I found myself admiring the pastries in a coffee shop.  I bought (and I write this so that others may learn from my mistakes) three mini chocolate donuts and a … Continue reading

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I’ll just have what you’re having: On feeling left out and buying our way back in

Imagine yourself in this situation. You’ve been asked to participate in a series of marketing studies. That’s fine, because you are getting course credit for it. The experimenter tells you that you are going to record a short video introduction … Continue reading

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Sticks and stones may break our bones, but some words make us materialistic!

Simply referring to people as “consumers” rather than “individuals” caused people to be less generous, accept less responsibility, and to view others as competitors rather than allies. Continue reading

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The Price of (Other People’s) Fame

I have a drumstick — the musical kind, not the Kentucky Fried kind — that is 25 years old. I don’t play the drums, and I never have. The world is a better place for it. But knowing that I … Continue reading

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